Case studies

Anonymised project patterns

Names and figures are generalised; the mechanics are what I see on rescues and builds across Melbourne gyms, charities and local service businesses. For scoping language, still start from the home page services or email directly.

ALL CASE STUDIES

Stylised illustration: kettlebell, calendar grid and membership booking motif for fitness studios

17 May 2026 · 9 min read · Anonymised

When renewals paid in Stripe but the CRM said expired

Fitness · memberships

A Melbourne gym had successful charges in Stripe while the desk still saw lapsed memberships. How we traced the break, fixed webhooks and duplicates, and made subscription status boring again.

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Stylised illustration: heart, charts and document layers suggesting donor reporting and charity operations

17 May 2026 · 9 min read · Anonymised

One operational view for donors, pledges and finance

Nonprofit · fundraising

An Australian children's charity ran pledges, payments and receipting across several tools. We centralised operational truth in an owned data layer and gave teams Retool dashboards instead of spreadsheet surgery before board packs.

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Stylised illustration: small business storefront icons linked by glowing workflow paths at night

17 May 2026 · 8 min read · Anonymised

Brochure sites that actually convert on mobile

Local services · lead capture

Composite patterns from Melbourne salons, cleaning crews and coaching businesses: sites that looked fine on a desktop audit but leaked leads on phones. Scope stayed brochure-grade while forms, speed and CRM handoff became reliable.

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